NIKE AIR MAX DAY 2017

  • FIELD

    Event

  • DELIVERABLES
    DELIVERABLES

    Spatial Design

  • COLLABORATORS

THE VISION

The Chicago Sneakeasy celebrated the past, present and future of Nike Air with a curated collection of local art installations inspired by “air” and “vapor,” an interactive photo experience, musical performance, 1:1 trialing stations and NIKEiD access.

VAPOR CONCEPT

Celebrating the launch of the VaporMax 2017, the Sneakeasy Chicago event leaned on the industrial nature of the space coupled with a gritty, hazy motif to relate to the themes of the VaporMax launch.


Wheat-pasted vintage Nike posters, projected video, and the Air Bar transported invitees into the depths of the underground Chicago running scene.

RECAP VIDEO

Produced for MKTG